Syllabus

Unit – I

• Management – Concept, Process, Theories and Approaches, Management Roles and Skills
  Functions – Planning, Organizing, Staffing, Coordinating and Controlling.
  Communication – Types, Process and Barriers.
  Decision Making – Concept, Process, Techniques and Tools
  Organisation Structure and Design – Types, Authority, Responsibility, Centralisation, Decentralisation and Span of Control
• Managerial Economics – Concept & Importance
  Demand analysis – Utility Analysis, Indifference Curve, Elasticity & Forecasting
  Market Structures – Market Classification & Price Determination
  National Income – Concept, Types and Measurement
  Inflation – Concept, Types and Measurement
• Business Ethics & CSR
  Ethical Issues & Dilemma
  Corporate Governance
  Value Based Organisation

 Unit – II

• Organisational Behaviour – Significance & Theories
  Individual Behaviour – Personality, Perception, Values, Attitude, Learning and Motivation
  Group Behaviour – Team Building, Leadership, Group Dynamics
  Interpersonal Behaviour & Transactional Analysis
  Organizational Culture & Climate
  Work Force Diversity & Cross Culture Organisational Behaviour
  Emotions and Stress Management
  Organisational Justice and Whistle Blowing
• Human Resource Management – Concept, Perspectives, Influences and Recent Trends
  Human Resource Planning, Recruitment and Selection, Induction, Training and Development
  Job Analysis, Job Evaluation and Compensation Management

 Unit – III

•  Strategic Role of Human Resource Management
• Competency Mapping & Balanced Scoreboard
• Career Planning and Development
•  Performance Management and Appraisal
• Organization Development, Change & OD Interventions
• Talent Management & Skill Development
• Employee Engagement & Work Life Balance
• Industrial Relations: Disputes & Grievance Management, Labour Welfare and Social Security
   Trade Union & Collective Bargaining
• International Human Resource Management – HR Challenge of International Business
• Green HRM

 Unit – IV

• Accounting Principles and Standards, Preparation of Financial Statements
  Financial Statement Analysis – Ratio Analysis, Funds Flow and Cash Flow Analysis, DuPont Analysis
  Preparation of Cost Sheet, Marginal Costing, Cost Volume Profit Analysis
  Standard Costing & Variance Analysis
• Financial Management, Concept & Functions
  Capital Structure – Theories, Cost of Capital, Sources and Finance
  Budgeting and Budgetary Control, Types and Process, Zero base Budgeting
  Leverages – Operating, Financial and Combined Leverages, EBIT–EPS Analysis, Financial Breakeven Point & Indifference Level.

Unit – V

• Value & Returns – Time Preference for Money, Valuation of Bonds and Shares, Risk and Returns;
• Capital Budgeting – Nature of Investment, Evaluation, Comparison of Methods;
• Risk and Uncertainly Analysis
• Dvidend – Theories and Determination
• Mergers and Acquisition – Corporate Restructuring, Value Creation, Merger Negotiations, Leveraged Buyouts, Takeover
• Portfolio Management – CAPM, APT
• Derivatives – Options, Option Payoffs, Option Pricing, Forward Contracts & Future Contracts
• Working Capital Management – Determinants, Cash, Inventory, Receivables and Payables Management, Factoring
• International Financial Management, Foreign exchange market

Unit – VI

• Strategic Management – Concept, Process, Decision & Types
  Strategic Analysis – External Analysis, PEST, Porter’s Approach to industry analysis, Internal Analysis – Resource Based Approach, Value Chain Analysis
  Strategy Formulation – SWOT Analysis, Corporate Strategy – Growth, Stability, Retrenchment, Integration and Diversification, Business Portfolio Analysis – BCG, GE Business Model, Ansoff’s Product Market Growth Matrix
  Strategy Implementation – Challenges of Change, Developing Programs
  Mckinsey 7s Framework
• Marketing – Concept, Orientation, Trends and Tasks, Customer Value and Satisfaction
  Market Segmentation, Positioning and Targeting
  Product and Pricing Decision – Product Mix, Product Life Cycle, New Product development, Pricing – Types and Strategies
  Place and promotion decision – Marketing channels and value networks, VMS,
  IMC, Advertising and Sales promotion

Unit –VII

• Consumer and Industrial Buying Behaviour: Theories and Models of Consumer Behaviour
• Brand Management – Role of Brands, Brand Equity, Equity Models, Developing a Branding Strategy; Brand Name Decisions, Brand Extensions and Loyalty
• Logistics and Supply Chain Management, Drivers, Value creation, Supply Chain
• Design, Designing and Managing Sales Force, Personal Selling
• Service Marketing – Managing Service Quality and Brands, Marketing Strategies of Service Firms
• Customer Relationship Marketing – Relationship Building, Strategies, Values and Process
• Retail Marketing – Recent Trends in India, Types of Retail Outlets.
• Emerging Trends in Marketing – Concept of e-Marketing, Direct Marketing, Digital Marketing and Green Marketing
• International Marketing – Entry Mode Decisions, Planning Marketing Mix for International Markets

Unit –VIII

• Statistics for Management: Concept, Measures Of Central Tendency and Dispersion, Probability Distribution – Binominal, Poison, Normal and Exponential
  Data Collection & Questionnaire Design
  Sampling – Concept, Process and Techniques
  Hypothesis Testing – Procedure; T, Z, F, Chi-square tests
  Correlation and Regression Analysis
• Operations Management – Role and Scope
  Facility Location and Layout – Site Selection and Analysis, Layout –Design and Process
  Enterprise Resource Planning – ERP Modules, ERP implementation
  Scheduling; Loading, Sequencing and Monitoring
  Quality Management and Statistical Quality Control, Quality Circles, Total Quality Management – KAIZEN, Benchmarking, Six Sigma; ISO 9000 Series Standards
  Operation Research – Transportation, Queuing Decision Theory, PERT / CPM

Unit –IX

• International Business – Managing Business in Globalization Era; Theories of International Trade; Balance of payment
  Foreign Direct Investment – Benefits and Costs
  Multilateral regulation of Trade and Investment under WTO
  International Trade Procedures and Documentation; EXIM Policies
  Role of International Financial Institutions – IMF and World Bank
• Information Technology – Use of Computers in Management Applications; MIS, DSS
  Artificial Intelligence and Big Data
  Data Warehousing, Data Mining and Knowledge Management – Concepts Managing Technological Change

Unit – X

• Entrepreneurship Development – Concept, Types, Theories and Process, Developing Entrepreneurial Competencies
  Intrapreneurship – Concept and Process
  Women Entrepreneurship and Rural Entrepreneurship
  Innovations in Business – Types of Innovations, Creating and Identifying Opportunities, Screening of Business Ideas
  Business Plan and Feasibility Analysis – Concept and Process of Technical, Market and Financial Analysis
  Micro and Small Scale Industries in India; Role of Government in Promoting SSI
  Sickness in Small Industries – Reasons and Rehabilitation
  Institutional Finance to Small Industries – Financial Institutions, Commercial Banks, Cooperative Banks, Micro Finance.